The Atlanta Hawks are on pace to finish the season with one of the best overall attendance totals in the 53-year history of the franchise.
Also, at the current pace of 16,000-plus fans per game, the franchise is on pace to set an attendance mark at State Farm Arena.
The 17,049 fans in attendance for Monday’s game against Chicago was the seventh sellout in 17 home games this year, essentially in the middle of the league average. As of Christmas day, seven NBA teams have sold out every home game this season, including Chicago. The NBA consecutive sellout record currently belongs to the Dallas Mavericks, owned by billionaire businessman Mark Cuban. The Portland Traiblazers set the standard with a streak that lasted from 1977 to 1995.
State Farm Arena is operating at 95% capacity for Hawks games, and this season the franchise has set a record with 10,000 season-ticket holders, said Hawks CEO Steve Koonin.
The team record for overall attendance is 690,150, set during the 2015-16 season at the old Philips Arena, according to Statista.com. The Hawks attendance record at State Farm Arena is 628,440, set in the 2018-19 season. It was the first year the team played at State Farm after a roughly $200 million makeover to the venue. The Hawks drew 628,440 fans that year.
The Hawks are experiencing a nearly 2% uptick in attendance over last season. Overall NBA attendance is down from last year, according to Sports Business Journal. At 16,102 per game, the Hawks are 18th in average attendance among the 30 teams in the league, according to ESPN.com. Chicago is first at 20,874 per game.