American grocery store chain Kroger has denied claims that it is accepting cryptocurrency payments.
The major retailer said that a press release stating it would accept Bitcoin Cash (BCH) at all of its stores, as well as for online purchases, was a hoax.
According to Reuters, Kroger is the second retailer to recently fall victim to such a scam.
Kroger has previously dabbled in the cryptocurrency space; in 2020, the firm began to offer Bitcoin (BTC) rewards at its store through crypto-based rewards platform Lolli.
Crypto has gradually found its way into the grocery store vertical in various forms. In 2019, Safeway — another major American grocery chain — began offering Bitcoin rewards through Lolli, similar to Kroger.
Cryptocurrencies’ underlying blockchain technology has also been slated to play an important role in the grocery industry. A 2019 study by research firm Gartner predicted that 20% of the top 10 global grocers will be using blockchains by 2025.