Oreo is trying something totally new for its 110th birthday.
For the celebratory occasion, Oreo is releasing a special flavor it calls Chocolate Confetti Cake. It has sprinkles galore. The cookies themselves are filled with sprinkles and have two layers of filling: the signature creme flavor, pumped with sprinkles, and a chocolate-cake flavored creme.
Oreo said that it’s the first-time it has used sprinkles both in and on the cookie, according to CNN. Retailers will start selling the celebratory treats January 31 for a limited time.
Oreo will mark its birthday on March 6. The popular snack was first sold on that date in 1912 by the National Biscuit Company to a grocery store in Hoboken, New Jersey.
Owned by Mondelez (MDLZ), Oreo continues to be a money maker. The latest limited-edition flavor is part of the company’s goal to increase sales by $1 billion in the next year. In its November 2021 earnings call, Mondelez said that Oreo “continues to be a standout performer” and that its Pokémon Oreo was the company’s fastest-selling flavor in the United States.