Olympic diver Tom Daley launches his own knitting shop

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British diver Tom Daley won fans for his habit of knitting between events at the Tokyo Olympics. Now he’s converted that hobby into a business, launching a website that sells knitting kits for sweaters, blankets, accessories and even a pink flamingo named Elvis.

After the diving star was spotted knitting in Tokyo, he said it helped him cope with the stress of Olympic competition. He was prolific enough to create a knitting-specific account, where he sold doggie jumpers and other projects to benefit charities. That account is now devoted to his online store, which also carries a line of clothing.

“Whether you’re looking for a way to calm the mind or you want a new hobby, knitting offers something for everyone,” Daley said in a post about his new business. “My new knit kits are here to spark your creativity and are designed by yours truly with love.”

Daley was just 14 when he competed in his first Olympics, at the Beijing 2008 Games.

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